Despite journalistic integrity, it cannot be denied that editorial articles should, above all, bring profit to publishers. As mentioned in the “Reach” section, this area also contains significant differences in quality. The Content Evaluation Platform (CEP) assists publishers with these challenges by measuring the monetary potential of millions of keywords and phrases. A wide variety of data is used as the source of these evaluations: Adsense, Display, Affiliate, and CPX revenue. Monetary values are allocated to each potential article topic based on: display advertising, Adsense, Affiliate, CPX models, and many other sources. The result is as simple as it is astonishing: a monetary road map for topics. An decisive component of the editorial decision to continue with a topic or to let it go.